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Can I create a Veeva CLM presentation from Powerpoint?

What is Veeva CLM? 

Built into Veeva CRM, Veeva closed loop marketing module (CLM) is an easy to use closed loop marketing platform for tailored sales calls and fast, accurate call recording. Veeva's CLM puts rich, interactive media into your sales team’s hands so they can engage with physicians and key opinion leaders using the most compelling, compliant content available. 

  • Targeted calls: Use a complete view of the customer to create personalised, relevant and tailored customer engagements.
  • User satisfaction: Built around the sales reps workflow to ensure they focus on the relationship, whilst eliminating administrative tasks.
  • Compliant messaging: Manage and distribute the latest approved interactive CLM content.

What is Heartbeat? 

Heartbeat™ Content Authoring Solution (CAS) offers a best-in-class approach to automated multichannel content creation for Veeva customers. Heartbeat enables brands and agency teams to quickly and easily create high quality, interactive and engaging content in a fraction of the time and cost.

  • Create: Create engaging content for Veeva CLM in minutes from multiple file types including InDesign, Photoshop, PowerPoint, PDF and flat images.
  • Automate: Automate common tasks across the content supply chain; empowering brand teams and creative agencies to create remarkable multichannel experiences.
  • Accelerate: Dramatically reduce content production costs; simplify localisation processes and reduce the time it takes to activate content into markets up to 98%.

Can I use PowerPoint (.ppt) files to create a Veeva CLM presentation in Heartbeat?

Heartbeat allows you to take PowerPoint files and create a single presentation with multiple slides, including importing the animations and internal links from PowerPoint. 

The result is a fully interactive, engaging presentation with navigation that is coded with HTML and CSS. The presentation can then be directly uploaded into Veeva Vault from Heartbeat and distributed to the sales reps using Veeva CLM.

Pros 

  • Low Cost: No additional design or development costs
  • Speed: Convert and publish a Veeva CLM presentation to Vault in minutes
  • Content Reuse: Able to use existing content
  • Interactive: Retain animations created in PowerPoint
  • Navigation: Navigation is carried over from PowerPoint
  • Analytics: Presentation and slide level Veeva tracking, ClickStream can be added using Heartbeat
  • Authorship: Enables brand managers to create their own Veeva content

Cons 

  • Design: Limited design capabilities when using PowerPoint

In addition to converting Powerpoint files into Veeva CLM presentations, Heartbeat also enables Veeva customers to create content from other file types such as: InDesign, Photoshop, PowerPoint, PDF and flat images.

Get in touch if you are looking for support in creating a Veeva CLM presentation. We have solutions to fit all types of projects and customers.

I drive value and engagement by managing and meeting customer expectations to ensure outcomes are successfully delivered.Through effective and efficient communication and guidance, I strengthen the customer experience, implementing a shared strategy to provide solutions.